February 26th, 2018 | Comments Off on NEW IN STORE: HUFFER. Holding it down with Down since ‘97

Huffer Winter 18'

With over 20 years of Research and Development behind them, it is only fitting that
Huffer release their most comprehensive Outerwear range to date. Utilising functional
outerwear design experience and an urban upbringing, Huffer have uniquely crafted a
street aesthetic to their Down collections season-on-season since ‘97.

Huffer Winter 18'

A highly anticipated range since the runway at NZ Fashion Week, Huffer bring back
Classic Down and Street Down Jackets and Vests, with improved functionality from significant
investment in product development. New water-resistant coatings and technical,
7-layer Down Proof Chamber technology, along with the highest quality down fill make
for high performing, non-leaking, comfortable and ultra-toasty pieces ready for all conditions.
In a colour palette to stand the test of time, you’ll be stepping up in your classics,
black and herringbone grey, as well bright red, navy, khaki, tan and khaki camo – a
custom print fabric uniquely created from a topographic map of the Southern Alps.

Huffer Winter 18'

Following the success of the 20th Anniversary D-97 Jacket, Huffer also delivers with the
introduction of Huffer Super Down, the mother of all jackets. A culmination of 3 years
plus research & development. Arriving in April, these jackets are strong on street appeal
& urban aesthetic, with game changer functionality and practicality to enhance the
lifestyle of each and every wearer. Throwing down some serious cred, Super Down is a
fully waterproof, seam-sealed Down jacket with 100% Goose down. The Super Down
outer shell is an investment in the highest quality jacket in the game – to keep you warm,
dry and fly.

Huffer Winter 18'


A new addition to the Outerwear collection are Insulated Loft Jackets and Vests. These
street inspired pieces feature insulation wadding made from 60% post-consumer recycled
content, catering to all wearers.


It’s easy to get carried away on the vast technical aspects of this range but in true Huffer
style these are under the radar, and a strong quintessentially street campaign from the
heart of NYC lets the Down range speak for itself. With award-winning photographer and
director Tom Gould on board, the capture of Huffer Down 2018 coincided with the first
snowfall of the season in downtown NYC. Long hours, short days in the vast metropolitan
wilderness. Bright reds and moody navy against the natural beauty and raw energy of the
endless cityscape.

Huffer Winter 18'
 
Big plans, little time. Dry and fly in Huffer Down.

 

Shop instore at 18 Nuffield Street, or online here.